WHO

LUCKYFOLK work with drinks brands everywhere on a variety of strategic projects.

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WHO
LUCKYFOLK is the brainchild of Duncan McRae; Brand Strategist & Co Founder of Woven Whisky. After 20 years experience with some of the industry's most successful and fastest growing brands, his passion for the industry is now deployed behind the frameworks and network of experts that power Luckyfolk. 

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WHAT

We exist to help small brands scale. Through a 20 year career in marketing and innovation at Diageo, Hendrick's Gin (William Grant & Sons) and ZX Ventures (the accelerator platform of ABI Inbev) we've dialed in the recipes and approaches that unlock scale in today's drinks landscape. 

Luckyfolk makes these frameworks, insights and strategic approaches from the worlds most successful drinks companies accessible to a new wave of craft spirits brands.

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Working exclusively with challenger brands, we deliver projects that unlock growth. Our agile 'direct to expert' model connects brands with the right people who get shit done in less time with less wastage. 

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WHY